درخت حوزه‌های تخصصی

The urban environment quality approach, as one of the most modern paradigms for revitalizing urban areas, has a significant impact on the quality of life and Citizens' welfare, and its combination with creative approaches such as urban branding can lead to the growth and excellence of urban areas and increase the competitiveness of the city. Therefore, the aim of the present study is to analyze the spatial relationship between creative tourism indicators and urban environment quality in the neighborhoods of Arak. The required data and information were collected using library and survey methods. After analysis in EXCEL software, they were entered into GIS software and spatially analyzed using multivariate regression in the form of the GWR model. The statistical sample of the study was 384 citizens of Arak. The results of the study showed that the status of creative tourism indicators is in an unfavorable condition and the peripheral neighborhoods of the city are in a weaker condition. Also, the environmental quality indicators in Arak are not in a favorable condition and most neighborhoods have an average score lower than 3. Also, the results of the spatial analysis of the GWR model showed the relationship between creative tourism and the quality of the urban environment, and creative tourism indicators can have a high impact on the quality of the environment of the neighborhoods of Arak, especially in the eastern, southern and southwestern regions of the city. Also, findings revealed that the impact of creative tourism indicators on economic and Physical-functional, the quality of the environment is in an almost average position.

Cultural knowledge education, which includes an understanding of both tangible and intangible cultural elements, behavioral patterns, and social processes within a specific community or group, is considered essential for promoting sustainable tourism development. Tourism higher education plays a crucial role in harnessing this knowledge. However, the integration of cultural knowledge within tourism curricula has not been extensively explored in academic research. This paper, focusing on tourism higher education in Iran, seeks to examine how different components of cultural knowledge are integrated into the curricula of undergraduate, graduate, and PhD programs. Using a qualitative design, the study analyzes the curricula of these programs through documentary research. Initially, courses relevant to cultural knowledge were identified through keyword searches, followed by a qualitative content analysis of course content to pinpoint the cultural knowledge components. The results indicate that cultural knowledge is more prominently incorporated at the undergraduate level than in the postgraduate programs. Furthermore, the distribution of cultural knowledge across graduate and PhD programs is unbalanced, especially when compared to the undergraduate curriculum. Given that these postgraduate programs aim to prepare future mid-to-senior-level managers and researchers in tourism, this imbalance highlights a significant gap. Therefore, revising the curricula to better integrate diverse cultural knowledge components is a critical priority for advancing sustainable tourism development in the country.

Wellness tourism represents the intersection of a powerful lifestyle trend and a growing global industry. The purpose of this study is to design a pattern of wellness tourism with socio-cultural approach to improve the tourist’s health in (Baraghan Alborz village). In order to conduct the research, a Mixed Method has been used. The statistical population includes experts in the fields of tourism, health tourism, spiritual health, psychoanalysts and psychologists (qualitative part) and in the quantitative part, tourists of Baraghan Alborz village   period of July to August 2024 are considered. The size of the sample was determined in the qualitative method by the logical method of theoretical and judgmental sampling and until the theoretical saturation was reached, a total of 12 people, and in the quantitative part, 384 tourists (n = 384) were serveyed. For sampling, random sampling method was used. In the qualitative section using semi-structured interviews and Qualitative data coding was done in order to identify the components of wellness tourism in improving the health of tourists in Baraghan Alborz village, by theme analysis method. The questionnaire data were analyzed using factor analysis techniques with SPSS 26 software to assess the impact of the identified components. The findings indicate that the model of wellness tourism in improving the health of tourists, consists of 11 sub-themes, quality management of the wellness tourism destination, the necessity of linking science with wellness tourism, nature, physical dimension, mental dimension, social dimension and spiritual dimension, professional and expert team work, training and empowerment, nostalgia and memory-making, the characteristics of the unique wellness tourism model. Additionally, 7 main categories including destination management, the necessity of linking science with wellness tourism, nature, physical dimension, mental dimension, social dimension and spiritual dimension, which have the greatest impact in improving  the health of tourists in Baraghan village,has been achieved.The development of wellness tourism, while introducing Baraghan as a wellness tourism destination ,not only helps to improve the health of the community and tourists (which is one of the basic pillars of a healthy society), but also can create a sustainable livelihood for local communities and is focused on the support  and protection of natural, cultural and historical resources. By increasing the participation of local people in related activities and businesses, while expanding employment, it brought countless economic benefits to the tourist destination and ultimately country.